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Policy · Sunday 25 October 2026 · story 11

Pennsylvania law requires labels on AI-generated ads

The Verge · 24 Oct 2026 · Terrence O'Brien

The Verge reports Pennsylvania enacted a law requiring labels on ads significantly modified or generated by artificial intelligence. The Verge says it covers still images, video, audio, and text, including ads made outside the state, but leaves questions around significantly modified and evidently fictional.

Why it matters. If your agents produce ads, Pennsylvania now requires AI labels across formats, and unclear terms could complicate compliance for campaigns that also run there.

Read the original at theverge.com

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